Robert Bowling has formed a start up game dev studio called Robotoki after suddenly leaving Infinity Ward as Call of Duty’s creative strategist. He stated that his decision to form his own company was made immediately upon leaving his position with Infinity Ward and Activision. He described his new studio as such:

“Robotoki is focused on being a developer development studio that just happens to make games. We are focused on our team first and everything else second, because I believe as an industry; we have a lot to learn on how to treat talent. While we continue to out stride film and music entertainment in other areas, we are falling severely behind in how to properly inspire and support our creative talent.”

The studio is entirely self-funded and will only partner with those that support the model he describes above. Robotoki’s first game is slated to release on consoles, PC, and mobile devices and will be revealed later this year. He goes on to say that as developers, their focus “is on creating a universe first, experiences second, and game mechanics last.” And that by focusing on a universe first, they “aim to create experiences that transcend platforms and genres and allow our players to connect to our world, their characters, and gameplay via any medium.”

“However, how they experience the world is unique to their device. The mobile / tablet experience should not mimic the console or PC experience, it should be additive to it, not supplemental. Allowing them to support their console and PC experience, continue their progression, but by experiencing the world in a meaningful and unique way.

Our focus is creating an experience that is no longer strictly single player, strictly co-op, or strictly multiplayer, but adapting the strengths of each of these into a unique experience that is fueled by the actions and contributions in each.”

So basically he’s doing like a few other developers and trying to merge all of the different demographics into one game by incorporating different branches of experiences depending on the platform in question and the preferences of the player. This doesn’t sound like a good idea to me. Trying to create a mixing pot between casual gamers and hardcore gamers isn’t going to make anybody happy. When you get a lot of different types of people into one environment, the vast majority are really quite idiotic, and then the environment is rendered completely stale due to the community at large. So yeah, this guy talks a fair game I suppose, but we’ll have to see what he’s really capable of. Props to him for quitting his job at Activision though.

Source: Game Informer