The UK has adopted the Pan European Game Information (PEGI) rating system to replace its British Board of Film Classification (BBFC) system for video games. As a result, selling games rated 12, 16, or 18 to children who  are below the required age can result in prosecution with a maximum sentence of 6 years in prison.

The move was planned since 2009 as an effort to protect children from psychological harm. United Kingdom Interactive Entertainment Association (UKIE) exectutive Dr. Jo Twist says that this new system is “more relevant to games” than BBFC, stating that it was “strict in the same regard as [rules on] alcohol or cigarettes”.

Source: Gamespot