Yves Guillemot, CEO of Ubisoft, has claimed in an interview with GamesIndustry International that their boxed PC products have the same number of paying players as their free-to-play games (about 5-7%). It probably comes as no surprise to many at this point that Guillemot doesn’t think that profiting on PC products is even possible unless they are free-to-play.
“We want to develop the PC market quite a lot and F2P is really the way to do it,” he said. “The advantage of F2P is that we can get revenue from countries where we couldn’t previously – places where our products were played but not bought. Now with F2P we gain revenue, which helps brands last longer.
Guillemot continued, “It’s a way to get closer to your customers, to make sure you have a revenue. On PC it’s only around five to seven per cent of the players who pay for F2P, but normally on PC it’s only about five to seven per cent who pay anyway, the rest is pirated. It’s around a 93-95 per cent piracy rate, so it ends up at about the same percentage. The revenue we get from the people who play is more long term, so we can continue to bring content.”
This wouldn’t be the first time that Ubisoft has shared their thoughts on the PC market, the company has earned a reputation from most PC gamers as a company which hates the platform. Perhaps the real question here is what sort of magic crystal ball Ubisoft’s sales analysts are using to draw these piracy statistics from, because it’s an interesting conclusion.
Source: GamesIndustry International