Sony finally cut the price of the PS Vita in Japan a few weeks ago, and it looks like the move is actually paying off for them. Sony Computer Entertainment Japan president Hiroshi Kawano revealed in a presentation on Monday, that PS Vita sales have quadrupled since the price slash. While he didn’t give exact numbers, we have some idea of how it’s performing.
All that Kawano mentioned was that sales for the Vita were four times stronger now then they were two weeks ago. According to Gematsu, Japanese sales figures for the handheld show that it was moving around 11,000 units a week during that time. So if that’s the case, then the PS Vita should be selling around 44,000 units a week now after the recent price cut, which is not too shabby.
In other good news for the Vita, Marvelous AQL announced that Senran Kagura: Shinovi Versus ended up selling over 120,000 copies in its opening week, which coincided with the price cut. The game’s sales numbers include both digital and retail copies and make it the third biggest opening for the Vita ever. If this momentum continues, then Sony may finally see a turnaround for its troubled handheld in the land of the rising sun.