Grand Theft Auto is a hugely successful franchise that gamers can’t seem to get enough of, but its publisher Take-Two Interactive says there’s a good reason why we don’t see a new game very often. During the Wedbush Transformational Technologies Conference that took place this week, COO Karl Slatoff revealed that too much GTA would end up hurting the franchise in the long run.
“Often times people ask us ‘Why don’t you come out with Grand Theft Auto every two years?’ To us, that doesn’t make sense, because Grand Theft Auto, every single time it comes out, is a brand new experience. You can’t possibly do that in two years. And if we did that, our product would fatigue and the franchise would degrade from a value perspective.”
Rockstar has made similar comments in the past regarding this philosophy. For example, Rockstar North developer Leslie Benzies said last November that while the company could easily create a new game every year (and they have in the past), they refuse to do so in order to keep fans interested.
“We could easily have churned out a new version year after year without really progressing as a franchise, but if we did that, eventually the fans would lose interest.”
It’s a design philosophy that many gamers likely appreciate now that full sequels in franchises like Assassin’s Creed are on a yearly release schedule. Many are complaining of franchise fatigue due to this, and it will only get worse moving forward. However, it doesn’t look like Rockstar and Take-Two are willing to follow suit.
Grand Theft Auto V will be out worldwide on September 17, 2013 for PlayStation 3 and Xbox 360. It has been almost 5 years since Grand Theft Auto IV was released.